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Susan Kessler - Co-selling programs
Susan Kessler

Co-Selling Program

Co-selling programs

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What We Offer:

Let’s GTM can design a tailored co-selling program, drive its implementation, and create a sustainable playbook that adapts to your company's growth.

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Why It Matters:

  • Shared Success: A clear, joint game plan fosters stronger partnerships and aligns efforts.

  • Accelerated Sales: Prioritized opportunities and streamlined processes drive faster deal cycles.

  • Increased Revenue: A focused approach maximizes the impact of your sales and marketing teams.

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How We Deliver:

  1. Strategic Alignment: Synchronize partner and vendor account lists, leveraging web browsing intelligence and platforms to prioritize high-value opportunities.

  2. Collaborative Execution: Create action plans for team meetings and email campaigns to initiate and nurture relationships.

  3. Efficient Deal Management: Utilize portal-based deal desks and 30-minute go/no-go frameworks to streamline collaboration and qualify opportunities.

  4. Data-Driven Optimization: Track key performance indicators (KPIs) to measure progress, identify areas for improvement, and maintain deal velocity.

Spreadsheets, B2B Sales Intelligence Databases, and Automated Workflow platforms are valuable tools, but they're not enough. To truly maximize the potential of your co-selling efforts, you need a structured, measurable, and continuously evolving program.

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