Susan Kessler is a seasoned Go-To-Market (GTM) strategist with a proven track record of driving growth and optimizing co-selling in partner ecosystems. Susan empowers organizations to achieve their full potential with a deep understanding of cross-functional dynamics and a passion for leveraging data-driven insights and proven CRM, PRM, and Sales Intelligence platforms.

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Her expertise lies in crafting, engineering and executing effective GTM strategies that align sales, marketing, and channel/VAR/partner teams. By fostering strong partner relationships, developing compelling value propositions, and implementing innovative sales enablement tools, Susan helps businesses capture market share and increase revenue.

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Throughout her career, Susan has successfully:

- Pioneered Co-Selling Initiatives: Implemented innovative co-selling programs, including portal-based account mapping and speed-dating workshops, to drive joint sales opportunities.

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-  Leveraged Data-Driven Insights: Utilized AI and data analytics to identify high-potential accounts, prioritize sales efforts and optimize marketing campaigns.

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- Developed and Executed GTM Frameworks: Created comprehensive GTM frameworks that address key areas such as value proposition development, sales enablement, and partner relationship management.

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- Built Strong Partner Relationships: Cultivated strong partnerships by providing valuable resources, training, and support.

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As the Founder of Let’s GTM, Susan is dedicated to helping businesses achieve their GTM goals. Her expertise in leveraging tools like Crossbeam, Introw, Impartner, LinkedIn, ZoomInfo, Apollo, PartnerTap, Clay, Hubspot and Salesforce enables her to deliver impactful solutions that drive results.